If you show that you are relevant to the China Phone Number List recipient, you are in. Then people give you their time, PostNL direct mail investigation swipe The target group also recognizes itself in Boender's theories. Nineteen-year-old Fleur (Generation Z), for example, states: “We do get so many expressions thrown at us. I want to feel within a few seconds that China Phone Number List something is personally interesting for me. Otherwise, I want to swipe away .” That personal attention and relevance are already in small things, says Fleur. “I recently received a China Phone Number List handwritten card from a company for my birthday.
That immediately China Phone Number List feels good. I kept that ticket. It feels different than an impersonal email with a discount code for ten percent.” The latter also says the research: 23 percent of generations Y & Z save a direct mail. That is more than any other generation. Fleur says direct mail 'triggers' her to learn more about a company and the products they sell. In this China Phone Number List way a transition can take place: from a message from the sender came a switch, a transition to the internet. Generation Z accepts letterbox mail and appreciates it, but then goes online to China Phone Number List see if the sender deserves a relationship with them.
If the young person decides that the China Phone Number List brand is worthy of a relationship, there is a good chance that that transition will result in a transaction in the future. Especially if the direct mail contains a discount code, for example. Young people will quickly use it, otherwise, they will know someone for whom the code is relevant 12 percent of young people in China Phone Number List generations Y & Z say they pass on a direct mail. Also more than other generations. Weapon in the marketing mix Corona increased the value of direct China Phone Number List mail, while the tool was already on the rise among young people before that.