You wouldn't normally put the words "repel" and "content" together, would you? When we think of content marketing, we think of using it to increase our search engine rankings, website traffic, and ultimately leads and sales.We think it's a way to attract people to our business. Without pushing them away.Free Course: They Ask, You Answer the Fundamentals with Marcus Sheridan But, in Whatsapp Mobile Number List fact, “pushing the content” is vital. Repellent content discourages those who don't fit your business from continuing their journey with you. He speaks directly to the "bad picks" and says, " We're not for you," preventing them from absorbing your team's time and energy.
What is Repellent Content?If you had to ask yourself if your business is right for everyone, what would you say? Most companies will say no. When we are honest with ourselves, we know that our product or service is not for everyone.Related: Why You Should Whatsapp Mobile Number List Talk About How You're Not Good At ContentThe problem is that we tend to create content for our ideal customers while avoiding creating content for the wrong ones. This is because we are afraid of running out of business. Even if that person doesn't see the most success working with us,
it's uncomfortable and hard to turn down that money.But the truth is, when you push back bad fits, you allow yourself to do more business with your ideal customers. In fact, you increase trust and loyalty with the "right people" by showing that you're not just looking Whatsapp Mobile Number List for a little money. Ideal customers respect your honesty and transparency, and also see more success when they sign up.In They Ask, You Answer , Marcus Sheridan discusses how important it is for poor