Podcasting is the act of writing, creating and publishing audio-based content. Podcasts are usually released as a series of episodes that listeners can download or play on their mobile devices or computers. According to Statista, the majority of U.S. consumers listen to podcasts.
Why are podcasts important?
Why should you consider podcasting as part of your content marketing?
Podcasts are already popular, but more importantly, they are growing rapidly. 41% of U.S. adults have listened to a podcast in the past month, up from 10% a decade ago.
Podcasts have a very valuable target audience. According to Nielsen research , podcast fans tend to be young, educated, and wealthy, making Latest Mailing Database them ideal target consumers for marketers.
There are a lot of listeners to the podcast. If you have an idea for a podcast, there will be an audience there. The most popular podcasts cover the topics you'd expect, like music, technology, and sports. Some of the most popular podcasts break the mold. For example, the real-life investigative podcast series serialized and the hours-long epic episode history of Dan Carlin's hardcore.
There are a lot of niche listeners listening to podcasts. If you have an idea for a podcast, there may be listeners. The most popular podcasts cover topics people look forward to, such as music, technology and sports. But some of the most popular podcasters break that mold. For example, the true-life investigative podcast series , and Dan Carlin's hours-long podcast Hardcore History .
Podcast ads are still cheap and can be a great way to promote your own content. Advertising on podcasts costs only $0.01 per active user , compared to $0.11 per hour on radio, $0.13 per hour on TV, and $0.24 per hour on the Internet. Even if you don't start your own podcast, you can still get involved.
Showing up as a podcast guest can help you reach new audiences. Participating in a podcast as a guest is similar to guest blogging. But unlike guest blogging, little prep work is required here. You basically just show up and get asked some industry questions.
1. Choose a goal for your podcast
The first step in your podcasting journey is to develop an overall goal for your podcast.
Is it to support an existing business, or to build a new one, or just for fun? Is it for social or for profit? Your answers to these questions will help guide the planning of your podcast goals.
For example, the GaryVee Audio Experience Podcast aims to create a stronger connection with existing listeners.
gary-vaynerchuk - podcast
The main goal of The Arm Of Charm podcast is to reach new audiences.
There is no right or wrong goal for your new podcast. But before you start, it's important to keep your goals in mind.
2. Choose a podcast topic
This step is to determine the topic for your podcast.
Generally speaking, your topic needs to have enough "content" to support a podcast episode. Whatever you're covering, you need an audience. The audience doesn't have to be too large.
You can check out similar podcasts on Apple Podcasts (iTunes) to see if your topic supports your audience.
Similar to Podcasts
If you see a handful of podcasts already covering the same topics as you, it means you've prepared a good topic.
So how can you possibly stand out if you see 100 podcasts on your topic?
"Subdivision industry or subdivision topic".
Namely: First, focus your podcast on some very specific topics.
For example, the Auburn Undercover podcast covers all things Auburn football. There are plenty of college football podcasts. But few focus on one team.
3. Choose a Podcast Format
This step is to choose a format for your podcast.
There are several different formats to choose from.
A host of podcasts
Advice & Strategy Podcast
Interviews / Guest Podcasts (live or remote)
Indie Episode Podcast
Serial Stories Podcast
You don't need to stick to a single format throughout the podcast. Try different formats to see which works best for you.
4. Choose a name for your podcast
This step is to choose a name for your podcast.
Naming a podcast is more art than science.
Even so, there are ways, and here are the characteristics your podcast name should have.
The ".com" domain name can be used
easy to understand orally
Describe the content of your podcast
For example, NPR's hit " How I Built This " satisfies all of the above characteristics.