Showed that 74% of online customers are frustrated when they receive content that has nothing to do with their interests. The good news is that personalization in email marketing is proven to increase clicks. Emails with personalized subject lines are 26% more likely to be opened. In this article, we'll look at how you can properly segment your email lists to send highly relevant and personalized email marketing messages that can increase your subscriber engagement. Segment types and how to use them you can create
Different segments to provide more relevant and personalized information to your email subscribers, and each can serve different purposes. Why is this important? We company mailing list know that beyond relevance, list segmentation is important from a revenue perspective. Dma data indicates that segmented and targeted emails drive 58% of all email revenue. On top of that, our research found that marketers who used segmented campaigns saw a 760% increase in revenue and over 76% of marketers say basic segmentation is part of their strategy. Email marketing. Here are some email list segments you can create to increase clicks in your email campaigns. Geographical position
If you want to send localized messages to your subscribers, create segments that group your subscribers by different geographic locations. We used a location-based segment with dynamic content to increase our clicks by 13% in a recent campaign. Campaign monitor segmentation by geographic location uses: geographic segments help promote store-specific information for physical outlets, target specific markets, and can exclude out-of-town visitors from messages that may not be relevant to them. Demography if you market to men and women of different age groups, you can use segments to group subscribers into more manageable categories.