As with any other social media marketing, you Malaysia Phone Number List want to make sure your marketing strategy works. Knowing how to read your analytics will help ensure you get as many impressions as possible. LinkedIn Analytics enables your company to understand the sources of engagement on its pages . They can help your Malaysia Phone Number List marketing team understand what's delivering results and what's not. Where to find your LinkedIn analytics First, log into LinkedIn and go to your company page. On the left, you Malaysia Phone Number List should see some basic analytics. If you click on any metric it will take you to your analytics dashboard. The dashboard is where you'll find all the insights and analytics LinkedIn has to offer.
Alternatively, if you are the administrator Malaysia Phone Number List of the page, access the dashboard by selecting the drop down tab labeled Analytics at the top of the screen. Clicking on the Analytics tab will lead you to three key categories Visitors, Updates and Malaysia Phone Number List Followers. Once inside, you'll find a variety of valuable, traceable data points. 3 Categories of LinkedIn Analytics Link Analysis Category LinkedIn makes analytics navigation easy by dividing its metrics into three main categories. The data found in Visitors, Updates Malaysia Phone Number List and Followers are metrics and can be sorted by metrics. Having tools that allow for easy analysis helps to identify the source of ROI for a marketing campaign. Let's take a look at the three categories, what you can learn from each, and get tips for using this data to your advantage.
Visitors LinkedIn Analytics Visitors In short, a Malaysia Phone Number List visitor is the person who lands on your page. Analysis under the Visitors tab shows where your monthly leads are coming from. Given that LinkedIn is 277% more efficient in lead Malaysia Phone Number List generation than other social media sites , knowing where your visitors are coming from is advantageous. Inside the visitor, you will find these helpful analytics important unique visitor Visitors may visit your page multiple times to view information, read about your business, or find Malaysia Phone Number List your website. The Unique Visitors metric does not account for multiple visits in its algorithm, hence the page views Page views are simple they measure how many visitors have viewed your page. This metric does not measure engagement, only eyeballs on the page.