However, you still have to figure out: who are your users and where do they come from? How high is the customer acquisition cost, and whether to hold for a long time? How high is the user retention rate, how much is the conversion rate... When it comes time to do business conversions, all the fake, cheating traffic numbers will come to light. I remember a big guy in the consulting industry said: "The easiest time to see a person is when he asks him to pay.
At this time, everything in the past will disappear, what brother is short and long, how are you, teacher, now finally let him pay You see the truth." "What does it mean to pay? The other party really has a sense of gain and value, and the other party really has a special database strong relationship with you." Business is the final judge of traffic value, and the judgment comes quickly. The traffic must be settled, the value must be highlighted, and the most important thing is to look at the results of the product and the operation.
For example, if you are a game company, there is a set of rules, data, and server systems hidden under the game app; if you are an e-commerce company, there are countless commodities, stores, and algorithm mechanisms under the e-commerce app. This is directly related to whether users are comfortable with you or not. The operation of Internet companies is often based on online cool technology, and there is a lot of hard work, dirty work, and hard work offline. How to want users to spend money without being disgusted by users? Therefore, the real specialty of a marketing company is not to follow traffic.