use any current and future channel to sell your products, from web apps to digital signage to smart fridges. Competitiveness . By having a separate front and back end, you can make changes and updates much faster to stay current and adapt to Clipping Path customer expectations in near real time. Better customer experience . Headless commerce makes it possible to offer a consistent experience across all channels, using the data available through the back end (for example, “users who buy X are usually interested in Y”) to respond to user needs. Easier Integrations . By definition, headless commerce solutions have an API,
which makes it much easier to integrate and communicate with other platforms. Optimization . By being able to easily introduce changes on the front end, headless commerce streamlines the process of A/B testing and quickly deploying your results. Greater technological reach . Headless commerce implies fewer limitations, since the technologies used for the front and back end can be chosen independently. Cons of headless commerce Costs . As headless ecommerce platforms do not include a front end, developers have to create it themselves. Although this offers great flexibility, it is also true that it requires a greater investment of time and costs.
Less independence from the marketing team . Since there is no CMS that allows editing the front end without programming, marketers must turn to the IT team to update the contents. 3 success stories of headless commerce 1) Nike Nike, a brand that needs no introduction, has been an early adopter of headless commerce technology. The brand wanted a mobile-based approach to their ecommerce, allowing them to meet their overall goal of getting more sales through mobile devices. Ultimately, they opted for a headless architecture with Node.js for the back end and React SPA on the front end. Thanks to this innovation