As digital marketing evolves, we find ourselves with an increasingly holistic landscape. After all, the consumer interacts Image Masking with our brand through multiple different channels and devices. Thanks to the new tools, we are increasingly understanding how different interactions affect the final conversion and we can follow the user throughout their journey. And in turn, we can combine different channels in our strategy to maximize results. For Image Masking example, if you're already using AdWords, it's easy to integrate your display advertising with search and video .
Do you want to know how? How to integrate display advertising in search and video Step 1 – Create remarketing lists AdWords Image Masking remarketing lists are the basic "building blocks" that we're going to use to integrate the different channels. So if you're not using this tool yet, it's time to get going. The first thing you need to do is tag your website for AdWords remarketing. You can then start building remarketing lists in the "Audiences" section of the Image Masking Shared Library. By default, the first audience to appear will be "All Visitors". There are tons of options for building remarketing lists in AdWords , so we're not going to cover all of them in this article.
To begin with, you can guide yourself through these five categories recommended by the platform itself, from the most generic to Image Masking the most specific: Home Page Users – These are people who have visited the home page, but have not navigated to other parts of the site. Category page visitors – They have visited a category page on the website, but not a specific product. For example, they have been in the "sports watches" section, but have not seen any particular model. Product or Offer Page Users – They have viewed a specific product page on Image Masking the website, but have not taken the step of adding it to the shopping cart. Users who have abandoned the cart : that is, people who have started a purchase process but have not converted.