Creating, managing and optimizing a Google Ads account is something that is not easy to learn; For many entrepreneurs, freelancers, freelancers, it entails a time of work that they cannot afford to invest in all the tasks that encompasses advertising correctly on this platform and therefore, they find themselves in the need to hire it seeking external help from a Google Ads Agency. The fundamental problem they face is that new agencies and freelancers are born every day, many of them certified, partners... and the offer of this type of service is increasing, so how can they know that they are choosing correctly? In this post we are going to see what are the main aspects that must be taken into account when choosing a Google Ads agency and somehow know that you are choosing between “the good ones”. Some criteria break with the dynamic and break down some recently created myths, so watch out for the patch. Index of contents Aspect #1: Choose Google Ads Agency or Freelance.
This point is vital. Both have their strengths and weaknesses, however, the strengths of an agency specialized in Google Ads are usually greater in number than those of a freelancer, for several reasons: They have greater investment capacity in payment tools that facilitate their work It is likely that they have worked with a greater number of clients and therefore already know your sector , and that knowledge is already a more favorable starting point. They have number list a greater capacity to work, for example through work groups, which when it comes to improving and optimizing your campaigns will always be a point in your favor: 20 minds work better than one . But beware, not everything is advantages; The ideal is to choose an agency that in some way shows you that it is going to dedicate the time you deserve as a client, why? For the simple fact that you can find an agency that works by volume of clients and dedicates 30 min. a week, but it is that “they are partners”… we will talk about this later. Aspect #2: The Google Ads account is yours and yours alone.
This is a fundamental requirement. No agency or freelance should own your Adwords account; you pay for a service, that account is yours . It is something that you should make sure of before you sign anything: “I own the Google Ads account”. Otherwise, you will have to choose another agency to give it to you. It is a common resource that is used to "hook" the client in some way and recommend that it is not advisable not to renew since "it would have to start from 0" and "what a pity the data history, as important as it is"... Aspect #3: Certifications and Partners. It seems obvious the importance of the agency having certified managers and the fact of being a Google Partner is a criterion to take into account, however, it should not be an absolute addition criterion, and I will explain why: Basically, because anyone can get certified without ever having managed a Google Ads account. Regarding being a Partner, obviously that means that you have reached a certain level of billing and managed customer accounts; and that to a certain extent generates peace of mind.